Cucina. Rurale. Urbana

Created by the mix between fresh ingredients from the countryside and the city’s sophistication, Provincia is much more than a new restaurant, it is a new land. A new Province.

A place to feel on holidays. Without leaving the city.

We created Provincia’s visual identity, naming, branding, design, brand content and wrote copy for them. We also created the launch campaign with countryside animals (chickens, a pig and a goat) in the modern design restaurant, mixing countryside  and city and showing the brand’s concept from the very beginning.

And to sum it up: we were in the countryside when we had the brand’s idea. And we executed it in the city.