A constant (and positive) dissatisfaction.

A group of friends from different generations created an Italian restaurant named Pasta Non Basta. Things went well. So, they opened another one. Things went well again. But before opening another restaurant, it was time for us to step in and make a growth strategy.

We created the Grupo Non Basta brand and strategy. The new restaurants would have different names and different experiences, but always something in common: family values, homemade food and cozy environments. We also created each new restaurant from scratch, with different concepts and experiences. We designed a wine label and created (and still do) brand content and small creative campaigns (with video and photography).

Restaurants

Memoria is a place to remember and come back. Provincia is a typical countryside restaurant, but in the center of Lisbon.

Wine Label

Arrisca, a tribute for the easy going 

The house wine, a quality wine that needed a new brand and story.

We created “Arrisca”, a wine that is also tribute for those who choose house wine.

Translation:

“More than a wine, a tribute. A tribute for those who trust themselves. For those who don’t mind what the next table will think of them. For those who take a deep breath and say, loud and clear: “It’s the house wine, please” without blinking. With no concerns and consequences. This wine is a tribute for those who simply don’t care. A tribute for those who take the risk (Arrisca). Because more than house wine, this is the wine of our house.”

Campaigns: creativity, design and copywriting

SOCIAL MEDIA Photography; Design; Art direction