Vegan F*ck!ng Burger

With Mother Nature’s responsibility and a Mother F*ck!ng attitude, Mother Burger is a vegan fast food restaurant that proves some stereotypes wrong:

Vegan food isn’t only for vegans. Vegan food doesn’t need to be tasteless. Vegan food can have attitude.
Vegan food can be inclusive.

Mother Burger is all about taste, attitude and togetherness.
By having the attitude of not giving a f*ck and not taking itself too seriously, we allowed the brand to have a funny voice.

We created Mother Burger’s visual identity, naming, branding, poster and store design, brand content and wrote copy for them. And, of course, we took it outside through a poster campaign, that mixed protest and fast food universes.

After all, there is no Burger B.