The “live” bar
When you go to a Sports Bar, you know exactly what you’ll find: Different sports on different screens, the appropriate food and a bunch of pints to go with. The thing is, almost every Sports Bars communicate through sports, even though people already know what they’re going to get.
We searched for a fresh angle to promote the Couch’s brand and, instead of showing what people already knew, we created a way to talk about sports, but through the bar. The Couch Sports Bar became a live bar, the place that is always broadcasting, always live.
We helped The Couch with a rebranding, giving the brand a more sporty look, a communication strategy, design, copywriting and brand content (video and photo included).
Over and out, live from The Couch Sports Bar, Clube Recriativo.
